#Super Bowl campaign

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Adweek
4 months ago
Marketing

CeraVe's Michael Cera Super Bowl Stunt Was a Masterclass

Ogilvy's Super Bowl campaign for CeraVe started as a Reddit thread speculating about Michael Cera's connection to the skincare brand.
The campaign involved an influencer campaign and the actor Michael Cera being photographed carrying CeraVe products, leading up to the Super Bowl. [ more ]
The Drum
6 months ago
Marketing

Workday made staff feel like rock stars in this award-winning campaign, here's why

Workday and Ogilvy won the Grand Prix at an award show for their Super Bowl campaign.
The campaign aimed to expand Workday's awareness beyond the C-suite to the broader population.
The campaign featured legendary musicians and generated significant brand impact and earned media buzz. [ more ]
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